NOTE: This feature is part of the Exclaimer Signature Marketing Cloud. Please contact the Exclaimer Sales team here (email@example.com) to have this enabled for your subscription.
The Engagement Analytics dashboard depicts how the email signatures your company sends are engaging with the recipients.
How to access it?
To access the Engagement option:
- From the left-hand pane, click Analytics, then select Engagement.
The Engagement Analytics screen is displayed on the right-hand side.
Depicting Engagement Analytics
To depict the information:
The signature Engagement Analytics screen displays a lot of information to help you analyze how your email signatures are engaging with the recipients.
This example screenshot outlines the layout of the signature Engagement Analytics screen:
The table below describes the different options displayed on this screen:
Internal/External: Select the required option from the drop-down list:
Internal displays data for all emails marked as internal only within the selected date range.
External displays data for all emails marked as external only within the selected date range. By default, External is selected.
All Emails display data for all emails - internal and external within the selected date range.
|Filter Date Range: Select the required date range to view the data.
The different options are: Today, Yesterday, Last 7 days, Last 30 days and Custom date range.
- If you select Custom date range, a calendar picker is displayed, allowing you to select the From and To dates/Time to filter the data.
- The date format is displayed based on your selected language preference.
|Total Signature Sent: The total number of signatures applied to emails within the selected date range.|
|Signature Clicks: The total number and percentage of signature clicks or signatures sent within the selected date range.|
Click Trend: This chart illustrates the number of clicks on the signature links within the selected date range.
Signature Banner Performance: This shows the top 5 performing banners which have received the highest number of clicks within the selected date range.
It consists of the following fields:
Email Template Performance: This shows the top 5 performing signature templates which have received the highest number of clicks within the selected date range.
It consists of the following fields:
Name: Name of the signature template.
Email Template: A snapshot of the signature template.
Sends: Number of times the signature template has been applied.
NOTE: This counts only depicts single sends; it does not count additionally if a person sends the email to more than one recipient or a distribution group.
Clicks: Number of clicks made on this particular signature.
% Engagement: Total number of emails (with signature links) sent that were clicked. It is calculated by (Clicks/Sends)*100=Engagement%
For example: If 100 emails having signature links were sent, and only half of the signature links were clicked by the recipients, then the engagement will be:
In some cases where a single email is sent to a large distribution group or number of people, the signature engagement can be over 100%.
Value per send: This is a calculation ('Value per send' * Total Signature Views).
If you consider each signature view to have an advertising value, then you can at a glance see how much the advertising value is within the selected date range (in Exclaimer Equivalent Advertising Value). This depicts how well your signatures are impacting and engaging with the recipients.
Exclaimer Equivalent Advertising Value: This shows how much the value of free advertising email signatures would be if they were part of an advertising campaign.
It is calculated by 'Value per send' * Total Signature Views.
NOTE: The symbol used to separate numbers (decimal) is based on your selected language preference.