Engagement Analytics – Exclaimer Cloud Knowledge Base

NOTE: This feature is part of the Exclaimer Signature Marketing Cloud. Please contact the Exclaimer Sales team here (sales@exclaimer.com) to have this enabled for your subscription.

Description

The Engagement Analytics dashboard depicts how the email signatures your company sends are engaging with the recipients.

How to access it?

To access the Engagement option:

From the left-hand pane, click Analytics, then select Engagement.

The Engagement Analytics screen is displayed on the right-hand side.

Depicting Engagement Analytics

To depict the information:

NOTE: In order for the data to be collected and displayed on the dashboard, your emails need to be routed through Exclaimer servers.

The signature Engagement Analytics screen displays a lot of information to help you analyze how your email signatures are engaging with the recipients.

This example screenshot outlines the layout of the signature Engagement Analytics screen:

The table below describes the different options displayed on this screen:

	Internal/External: Select the required option from the drop-down list: Internal displays data for all emails marked as internal only within the selected date range. External displays data for all emails marked as external only within the selected date range. By default, External is selected. All Emails display data for all emails - internal and external within the selected date range.
	Filter Date Range: Select the required date range to view the data. The different options are: Today, Yesterday, Last 7 days, Last 30 days and Custom date range. - If you select Custom date range, a calendar picker is displayed, allowing you to select the From and To dates/Time to filter the data. - The date format is displayed based on your selected language preference.
	Total Signature Sent: The total number of signatures applied to emails within the selected date range.
	Signature Clicks: The total number of clicks on the signature links within the selected date range.
	Click Trend: This chart illustrates the number of clicks on the signature links within the selected date range. Click to view the chart in full screen, pin the chart or download the chart.
	Signature Banner Performance: This shows the top 5 performing banners which have received the highest number of clicks within the selected date range. It consists of the following fields: Banner Visual: Preview thumbnail image of the banner. Sends: Number of times the banner has been applied to the signature. Clicks: Number of clicks made on the particular banner. % Engagement: Total number of emails (with banners) sent that were clicked. It is calculated by (Clicks/Sends)100=Engagement% NOTE:* If a banner is uploaded to multiple templates then the data will depict results for the banner across all those templates.
	Email Template Performance: This shows the top 5 performing signature templates which have received the highest number of clicks within the selected date range. It consists of the following fields: Name: Name of the signature template. Email Template: A snapshot of the signature template. Sends: Number of times the signature template has been applied. NOTE: This counts only depicts single sends, it does not count additionally if a person sends the email to more than one recipient or a distribution group. Clicks: Number of clicks made on this particular signature. % Engagement: Total number of emails (with signature links) sent that were clicked. It is calculated by (Clicks/Sends)100=Engagement% To explain this in simple terms - if 100 emails having signature links were sent and only half of the signature links were clicked by the recipients, then the engagement will be: (50/100)100=50% engagement. In some cases where a single email is sent to a large distribution group or number of people, the signature engagement can be over 100%.
	Top Domains Emailed: This shows the top 5 domains for the signature activity within the selected date range. In other words, you can see to who you are sending most emails to. Click to view the chart in full screen, pin the chart or download the chart.
	Sent Emails By Day: This chart illustrates the number of emails sent within the selected date range, grouped by day of the week. Click to view the chart in full screen, pin the chart or download the chart.
	Sent Emails By Time of the Day: This chart illustrates the number of emails sent within the selected date range, grouped by hour of the day. Click to view the chart in full screen, pin the chart or download the chart.
	Value per send: This is a calculation ('Value per send' * Total Signature Views). If you consider each signature view to have an advertising value, then you can at a glance see how much the advertising value is within the selected date range (in Exclaimer Equivalent Advertising Value). This depicts how well your signatures are impacting and engaging with the recipients. For example: Let's assume you enter the Value per send as $0.05, and within the last 7 days (as selected in the date range filter), the Total Signature Views is 13870, then the total advertising worth value is $693.50. NOTE: The symbol used to separate numbers (decimal) is based on your selected language preference.
	Exclaimer Equivalent Advertising Value: This shows how much the value of free advertising emails signatures would be if they were part of an advertising campaign. It is calculated by 'Value per send' * Total Signature Views. To explain this in simple terms, if the Value per send entered is $0.05 and within the last 7 days (as selected in the date range filter), the Total Signature Views is 13870, then the Exclaimer Equivalent Advertising Value™ figure will be $693.50. NOTE: The symbol used to separate numbers (decimal) is based on your selected language preference.
	Emails Sent with Signatures: This tells us how many emails were sent with signatures applied and how many emails were sent without any signatures within the selected date range. NOTE: The symbol used to separate numbers (decimal) is based on your selected language preference.
	Signature send method: This tells us how many signatures were applied via the client-side and how many were applied via the server-side feature. The Applied in transit number is a count of all emails that did not have a signature applied to them while drafting the email. The See before you send number is a count of all emails that had a signature applied to them at the time of drafting the email. The signature could be applied via the Exclaimer Cloud Outlook Add-in or the Exclaimer Cloud Signature Update Agent. NOTE: The symbol used to separate numbers (decimal) is based on your selected language preference.

Related Topics:
Signature Usage Analytics
Feedback Analytics